Events

Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.

Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

Boca Raton, Fla. – Office Depot Inc. is thanking teachers with an omnichannel back-to-school program.

The “Gear Up for School” promotion offers teachers who are part of the free Office Depot or OfficeMax rewards program a 25% off coupon for qualifying purchases during Teacher Appreciation Days, Aug. 1-4 and Aug. 29 – Sept. 1.

Toys"R"Us is supporting the Special Olympics in Los Angeles this year in a new and innovative way.

The retailer is deploying employee volunteers to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys"R"Us has a longstanding commitment to the Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization's efforts to bring the benefit of sports to children and adults of all abilities.

The calendar may only say July, but retailers are already promoting back-to-school.  

Here are four promotional trends the folks at Market Track predict will play out this selling season:

• Retailers/e-retailers creating new mid-year “Black Friday” type events concurrent with Back to School. (e.g., Amazon's Prime Day, Target’s Black Friday in July, etc.)

Bronto Software has released the 2015 version of its popular Holiday Resource Center to help retailers optimize marketing strategies and drive sale growth.