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Entertainment Tie-ins / Licensing

  • HSN nibbles on sponge cake for its 38th birthday

    HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

    HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.

  • Best Buy reveals latest in-store shop concept

    Minneapolis – Best Buy is putting a spotlight on the way technology is impacting home appliances.

    The retailer is partnering with Samsung on a new in-store concept, “Samsung Open House,” a 20-sq.-ft. area inside Best Buy stores that feature the largest dedicated in-store branded display of Samsung appliances anywhere.

  • Cold Stone Creamery gets social with sharks

    Scottsdale, Ariz. - Cold Stone Creamery is partnering with the Discovery Channel to promote its “Shark Week 2015” TV programming event through July 14. As part of the promotion, Cold Stone is holding a social media contest where one winner will win a trip for four to the Atlantis Paradise Island Resort in the Bahamas.

  • Save Mart synonymous with Sonoma Raceway

    Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

    Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.

  • Bigger is better for this furniture retailer

    Warren, Mich. -- At least one retailer is bucking the current smaller store trend by opening its biggest location to date.

    Art Van Furniture will open a two-story, 112,000-sq.-ft. store showroom in Downers Grove, Ill., on July 30. It will not only be the largest Art Van Furniture store among the company's 90 Midwest locations, but also and the largest furniture store in Chicagoland.

  • Back to the future for Barnes & Noble

    Barnes & Noble is debuting a strangely appropriate omnichannel promotion for a retailer who might wish it could go back to an era in which bookshops were more relevant.

  • Canadian Tire rallies around the flag with omnichannel campaign

    Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.

    Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.

  • GameStop invites gamers to socially share stories

    Grapevine, Texas – GameStop Corp. is giving gamers a chance to share stories of how video games have enhanced their personal lives via social media in a five-week contest running through July 27. The contest, called #SummerAtGameStop, encompasses five themed weeks of Never Met, Romance, Reunited, Game Night, and Rematch.

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