Entertainment Tie-ins / Licensing

Denton, Texas -- Sally Beauty Holdings is partnering with Lifetime show Project Runway as part of a broader initiative by the chain to update its brand.
 

Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

A unique traffic generating and sales diversification promotion that doesn’t involved dogs and cats will take place at Petco stores nationwide on July 18.

The operator of more than 1,400 locations plans to host a two hour Reptile Rally on Saturday July 18 where the objective is to expose customers to the world of reptiles, create interest in ownership and the wide range of products that are available.

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

Books-A-Million is re-defining the meaning of summer camp and fun for kids this summer with a new character-based series of store events.

Summer Fun Camps at Books-A-Million will take place from 2-4 pm each Saturday in July, and feature activities based around popular characters like the Minions, Percy Jackson and Harry Potter. The camps will take place at all Books-A-Million locations.

Marbles: The Brain Store has chosen one of the country's smartest cities for its next brick-and-mortar location.

The company plans to open a new store in the Washington, D.C., area at National Harbor, the waterfront shopping and entertainment district on the Potomac River.

The new location is the third Marbles store to open this summer. Marbles also launched in Times Square in New York City and Myrtle Beach, S.C., marking its first location in the southern region.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”