Entertainment Tie-ins / Licensing

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

Staples is injecting a little bit of boy band starpower into its latest promotion aimed on supporting education.

The retailer is building on its decades-long support of teachers, students and education with a $10 million pledge to support Think It Up, a program launched by the Entertainment Industry Foundation. Think IT Up is a new movement created to inspire students to pursue their passions through student-powered, teacher-led learning projects with support from Staples for Students.

Denton, Texas -- Sally Beauty Holdings is partnering with Lifetime show Project Runway as part of a broader initiative by the chain to update its brand.
 

Sally Beauty is embarking on a broad initiative to update and evolve its brand by teaming up Lifetime's Emmy-nominated show, Project Runway.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

A unique traffic generating and sales diversification promotion that doesn’t involved dogs and cats will take place at Petco stores nationwide on July 18.

The operator of more than 1,400 locations plans to host a two hour Reptile Rally on Saturday July 18 where the objective is to expose customers to the world of reptiles, create interest in ownership and the wide range of products that are available.

Marbles: The Brain Store has chosen one of the country's smartest cities for its next brick-and-mortar location.

The company plans to open a new store in the Washington, D.C., area at National Harbor, the waterfront shopping and entertainment district on the Potomac River.

The new location is the third Marbles store to open this summer. Marbles also launched in Times Square in New York City and Myrtle Beach, S.C., marking its first location in the southern region.