General Mills connects to Hispanic customers through music

General Mills has partnered with GRAMMY Award-winning groupCamilafor the company's 2014-2015Musica y Saborcampaign focused on connecting with customers in the Hispanic markets.

"We know that music is integral to Hispanic culture so we are thrilled to announce our partnership with world-class talent Camila. As Camila launches their first album as a duo and kicks off their U.S. concert tour, our partnership will create new touch points for their fans and followers to connect with the group during this exciting time," saidLicia Borges, multicultural marketing senior planner at General Mills.

Consumers and Camila fans across the U.S. will have several opportunities to connect with the group throughout the campaign. They will be offered free music download codes, branded merchandise, concert ticket giveaways and a chance to win a meet and greet with the band during their 2015 U.S. concert tour.

Consumers can also win exciting prizes from Yoplait, Cheerios, Lucky Charms, Cinnamon Toast Crunch, Nature Valley, Fiber One, Pillsbury, Totino's and other General Mills brands at select retail locations between fall 2014 and summer 2015.

"For Camila it's an honor to partner with General Mills and we thank them for helping us take our music to places where we never could have imagined," saidMario Domm, composer, singer and founder of the group Camila.

Camila is a multiplatinum Latin GRAMMY Award-winning Latin pop band with nine No. 1 hit singles in the U.S. andLatin America. They were recently nominated for four Latin GRAMMY Awards for Album of the Year, Record of the Year, Song of the Year and Best Contemporary Vocal Album.