Entertainment Tie-ins / Licensing

Champs Sports is elevating its value proposition for shoppers by launching an Under Armour store-within-a-store.

The ARMOURY at Champs Sports will serve as a destination for legions of Under Armour brand enthusiasts, featuring all of Under Armour's best and most innovative footwear, apparel, and accessories.

Shoppers looking for creative projects to do with their kids this summer will love a new collection from actress Jennifer Garner at Jo-Ann Fabric and Craft Stores.

The leading fabric and craft specialty retailer has launched We Made It by Jennifer Garner, a new line of creative kits for active kids, available only at Jo-Ann stores and Joann.com.

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.

These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.