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Entertainment Tie-ins / Licensing

  • Toy Kingdom, South Korea

    Toy Kingdom, a specialty toy store concept from Shinsegae, the largest retailer in South Korea, boasts a store environment that is larger than life and highly experiential.  
  • Yeti, Austin

    A cool store from a cooler (literally) and drinkwear company, Yeti’s first physical outpost celebrates the fast-growing brand, which is known for standing up to the harshest conditions.    
  • Pizza Hut’s newest ordering device: old-school high tops

    There’s a new sneaker on the scene that promises to make a slam dunk — albeit not on the basketball court.    Called “Pie Tops,” Pizza Hut’s new white-and-red trimmed kicks are more than a functional sneaker. Featuring geolocation technology that links to an app (separate from the chain’s mobile app), users can order a large two-topping pizza just by pressing a button embedded in the shoe’s tongue, according to Pizza Hut’s new 30-second commercial featuring retired NBA player, Grant Hill.
  • HSN’s new beauty program goes multichannel

    HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.   The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.  
  • Fast-food brand launches online wedding registry for pizza-loving couples

    The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.   The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.  
  • Check out Barneys’ new window displays

    Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   
  • Tiffany CEO out

    On the heels of disappointing financial results, Tiffany & Co. said that Frederic Cumenal has stepped down as CEO, effective immediately.    Cumenal, who had run the company since April 2015, is being succeeded on an interim basis by chairman and former CEO Michael Kowalski, while the company searches for a permanent replacement.    
  • Mall of America adds to experiential lineup

    This summer, Mall of America will buy into the escape fantasy craze with the addition of The Escape Game, an hour-long experience that the Nashville-based provider of the technology says presents sophisticated content designed to challenge even the most ardent gamers.   In the group experience, players can choose adventures that include a Mars mission, a covert mission to intervene with terrorists, a prison break, and a museum heist. The 3,300-sq.-ft. space will be located on level 3 of the huge mall in Bloomington, Minnesota, near Sears.
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