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Entertainment Tie-ins / Licensing

  • Target names new chief marketing officer

    Target has made a key addition to its executive team.    The discounter has promoted Rick Gomez to the position of executive VP and chief marketing officer, effective Jan. 29. Gomez, currently senior VP of brand and category marketing, has been with Target since 2013. He replaces Jeff Jones, who left Target last summer to become president of Uber.   

  • Alibaba throws hat into the Olympics sponsorship ring

    What better place is there for global exposure than the Olympic Games?   At least, that is what Alibaba is counting on now that it struck a deal to become a top sponsor of the Olympic Games through 2028. The sponsorship, which is worth $800 million, pits the brand among giants like Coca Cola Co. and Samsung Electronics Co., according to Bloomberg.  

  • Ikea: No more store sleepovers

    Ikea stores are so inviting that some teens want to spend the night.   Ten of the Swedish home furnishing giant’s stores across the world have been the location of illegal sleepovers, BBC News reported.   

  • Starbucks taps “Simpsons” writers for animated series

    http://embed.wistia.com/deliveries/7ad5f292105fd929c54377f967a03b1ac4a10047/my-file.mp4

    Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

  • Two retail chief executives to star in season premiere of ‘Undercover Boss’

    Popular CBS reality show “Undercover Boss” will kick off its upcoming season with back-to-back one-hour episodes on Dec. 21 featuring two CEOs of national retailers.   The show’s first hour will feature Sharon Price John, president and CEO of Build-A-Bear Workshop, who will learn how building bears and other furry animals isn't all fun and games. For a video preview, click here.  

  • SJP by Sarah Jessica Parker makes retail debut

    The first standalone store dedicated to actress Sarah Jessica Parker’s branded collection of shoes and accessories.    

  • Target sponsors home decor pop-up in Manhattan

    Target Corp. has teamed up with Domino, a trendy home decor magazine.   Domino has opened its first-ever retail store, a pop-up sponsored by Target, in Manhattan, Mediapost.com reported.  

  • PayPal makes cash gift-gifting more personal — and stylish

    PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give  money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.  
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