Entertainment Tie-ins / Licensing

Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   

This summer, Mall of America will buy into the escape fantasy craze with the addition of The Escape Game, an hour-long experience that the Nashville-based provider of the technology says presents sophisticated content designed to challenge even the most ardent gamers.   In the group experience, players can choose adventures that include a Mars mission, a covert mission to intervene with terrorists, a prison break, and a museum heist. The 3,300-sq.-ft. space will be located on level 3 of the huge mall in Bloomington, Minnesota, near Sears.