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Entertainment Tie-ins / Licensing

  • Santa to take flight at 12 Taubman malls

    Taubman is taking the Santa experience to a higher level — literally — at 12 malls this holiday season.   On Nov. 11, the mall owner and manager will debut “Santa’s Flight Academy,” where kids will be able to register as members of the jolly old elf’s flight crew, help Sleigh Mechanic George or Reindeer Caretaker Flash prepare for liftoff and engage in what Taubman is describing as an “immersive holiday experience.”  

  • Target focusing on deals, value this holiday season — and John Legend

    Value and promotions will take center stage in Target Corp.’s holiday plans, along with a televised “musical” starring a 10-time Grammy-winning recording artist.   In addition to new and exclusive merchandise in every product category, Target is offering an array of holiday deals, including the return — and extension by one week — of free shipping for all online orders from Oct. 25 through Jan. 1, 2017.    

  • QVC launches multi-platform beauty shopping experience

    The fast-growing beauty category represented 17% of QVC’s global sales in 2015, but the retailer wants more.    To grab a bigger share of the category, the digital retailer will launch the Beauty iQ network, a multi-platform beauty shopping experience designed to engage beauty lovers. The program, which is set to launch on Oct. 31, will be viewable in over 40 million homes in the U.S. via distributors, including DirecTV, U-verse, Dish and Roku.   

  • Round One to open first New York location

    Round One, Japan’s answer to Dave & Busters, announced it will open its first New York State location at the Galleria at Crystal Run in Middletown.    The entertainment brand offers bowling, karaoke, billiards, and darts, as well as food. Other new locations in Colorado, Georgia, and Pennsylvania will bring its U.S. store total to 14. Round One spaces are generally 80,000 sq. ft.; the Middletown store will be only 45,000 sq. ft.  

  • Meet 2016’s newest ‘small screen’ star: Wayfair

    Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

  • Target’s next limited edition collection to feature another big name

    Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.   The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.  

  • Across from the track, Daytona’s future takes shape

    Driving your car on the beach and the Daytona International Speedway. Those are the things that have long defined Daytona Beach. Those and the legendary Bill France, Sr.   

  • The North Face premiers new concept pop-up

    The North Face is trying on a new store format.   The retailer has opened a pop-up in San Francisco aimed at the city explorer.   The temporary store, in the city’s Jackson Square neighborhood, will focus exclusively on the brand’s premium streetwear merchandise. (A similar space will be featured in the retailer’s new flagship, scheduled to open on Manhattan’s Fifth Avenue in late October.)  
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