HSN’s new beauty program goes multichannel

HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.



The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.



The program features TV personality and beauty industry professional Chelsea Scott. The founder of The Beauty Spy, Scott has successfully represented beauty products in various countries for more than 10 years, including on HSN and live shopping channels in Canada, U.K. and Italy.



Scott will work with a team of "beauty spy agents" in the beauty product development sector, including Ryan Sullivan, Preston Firestein and Alexis Montemurro. Together, the team will search for the latest in innovative beauty, hair and skincare products, which will be sold on HSN.com at a dedicated Beauty Spy shop.



The program's first live television segment, The Far East, will air on March 3, at 7 p.m. The segment will feature Mystic Lipstick, a jelly lipstick found on a recent trip to Asia that goes on clear and adjusts to the user's PH levels to create a unique shade for all users. The next segment, slated for March 30, at 7 p.m., will feature goods from South Korea and Ireland, including the Gua Face Lifting Stick, based on Gua Sha, an ancient Asian massage that dates back thousands of years.