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Entertainment Tie-ins / Licensing

  • Beloved movie gets sequel treatment — with help from this retailer

    The countdown is on to the highly-anticipated U.S. debut of a sequel to the popular holiday-themed movie “Love Actually.” 

  • QVC signs up new high-profile partner

    Look for Martha Stewart to appear on the QVC channel.   Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.  

  • First Look: Warby Parker goes Hollywood

    No two stores are exactly alike at Warby Parker. But its new store in Los Angeles — the eyewear brand’s 50th outpost to date — is more unique than all the others.    Located on Melrose Avenue, the new Warby Parker pays homage to Hollywood’s moviemaking history. It even has its own green screen studio where customers can create their own mini-movies.  

  • Crayola Experience heading to Texas

    The Lone Star state is set to get a big dose of Crayola color.    The iconic brand will open a Crayola Experience at The Shops at Willow Bend, Plano, Texas, in spring 2018. This is the fourth location for the attraction, which also has locations in Orlando, Fla., Bloomington, Minn. (at Mall of America), and its hometown of Easton, Pa.      

  • Men’s grooming concept has big plans for growth

    A men’s grooming shop that provides hand and foot care, haircuts and shaves in a “man cave nirvana” has ambitious designs for expansion.   

  • Target goes big for Mario

    Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

  • Arts and craft giant partners with social media platform on home decor

    Michaels and Pinterest are merging crafts and digital promotions to get artisans’ creative juices flowing.   The two companies are teaming up to sell a kit that can inspire newbies or the most experienced crafter to create one of the most trending projects on Pinterest. The co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities, according to Michaels.  

  • First Look: Under Armour, Detroit

    Under Armour has brought its experiential “brand house” store concept to downtown Detroit.    The three-floor, 17,000-sq.-ft. space reflects the company’s roots in Baltimore and also pays homage to the history and spirit of Detroit. The design uses athlete imagery and product installations to convey an immersive brand experience and inspire customers.   
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