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H&M goes omnichannel with Coachella collection
Just in time for Coachella, H&M is teaming up once again with the world-famous California festival by creating a co-branded coed collection.
The H&M Loves Coachella collection will launch in the U.S. in stores on March 24 with a sneak peek online on March 23. The Coachella festival is held yearly in Southern California in April.
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Another marketing first for Target
Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.
The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.
