Virtual reality 'Justice League' film is coming to malls

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Virtual reality 'Justice League' film is coming to malls

By Al Urbanski - 03/28/2017

A few select malls will be the benefactors of what might prove to be the entertainment sensation of the year — a virtual reality version of "Justice League 2017."



IMAX Corp. and Warner Bros. Home Entertainment have announced a virtual reality co-venture that will issue three interactive VR versions of upcoming Warner Bros. blockbusters. "Justice League" will be the first, scheduled to hit IMAX cinemas for the holiday season, to be followed by "Aquaman" and a yet-to-be-determined film franchise.



The first IMAX VR Centre recently opened in Los Angeles, across from The Grove, a high-end Caruso-owned property whose tenants include Apple, Nordstrom, Tesla, Barneys New York, and Diane Von Furstenberg.



Hardly conventional sit-down theatres, participants (they can hardly be called “viewers”) enter individual “pods” that track their every move, strap on a headset, and introduce them into the action with a 360-degree view.



Plans are to add five additional IMAX VR Centres in New York, the U.K., Shanghai, and California in the next few months.


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