Displays & Signs

Wayne, N.J. -- Toys “R” Us and specialty retailer Claire’s have entered into a global partnership to open nearly 100 Claire’s in-store shops in Toys “R” Us locations across Europe, along with 12 U.S. locations, by year-end. The shops will feature an assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The rollout follows a successful pilot program in Europe.  

Shopko plans to unveil the results of a partial store remodeling project in all of its 133 Shopko stores Sept. 18.

The remodel includes the removal of the stores' large glass jewelry cabinets to make shopping in the jewelry department more convenient and accessible to consumers. Customers will no longer have to wait for a store associate to unlock and remove jewelry items, but will be able to easily see, touch and try on jewelry pieces.

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

Philadelphia -- The Mills announced plans for a multimillion dollar renovation of Franklin Mills, the largest outlet and value retail shopping destination in the Philadelphia region. The redevelopment will transform the center into a completely new shopping experience, and the name of the property has been changed to Philadelphia Mills to herald the transformation.

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador. Favre made his debut as a Copper Fit brand ambassador in the commercial, “Life After Football” that began airing nationwide in September, the company stated.
 
“I live with muscle and joint soreness every day,” Favre said, reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”
 

There’s a new, farmers market-styled specialty grocer taking root in the Midwest: Fresh Thyme Farmers Market. With former Sunflower Farmers Market CEO Chris Sherrell at the helm, Fresh Thyme emphasizes organic foods and produce at value prices in a convenient neighborhood-store format. The company made its debut in April, in Mt. Prospect, Illinois, and went on to open six additional locations. A total of 60 stores are planned throughout the Midwest by 2019.