Displays & Signs

For the third year in a row, leading U.S. no-contract cell phone service provider Straight Talk Wireless will donate $1 to Make-A-Wish for every demonstration given at more than 3,000 Walmart stores nationwide on Saturdays in September as part of the “Give A Minute, Help Make-A-Wish” program.

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.

New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.

The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.

Chicago -- Peet’s Coffee & Tea is growing its footprint in the greater Chicago area, opening 16 stores in a phased rollout across the market this fall. Chicago is part of Peet’s aggressive U.S. expansion effort that began last year, which will bring its store total to nearly 300 locations nationwide by the end of the year.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open a store in Pittsburgh, on Sept. 4.

Located in Bakery Square, the new store will feature a curated selection of products made in Pennsylvania, part of West Elm’s Local initiative. The initiative, launched this year, taps into local entrepreneurship by empowering the teams in West Elm stores to find area makers and designers, building and nurturing a creative network that celebrates craftspeople and differentiates the brand with regional assortments.

Murad, the skin care brand founded by Howard Murad, plans to open in October the company’s first official stand-alone retail boutique.

The freestanding store, which will serve as Murad’s global flagship retail location, will be located in Los Angeles. The opening of the 1,500-sq.-ft. store front coincides with the celebration of Murad’s 25th anniversary this year.

Tampa, Fla. -- Hyde Park Village and Art Production Fund will present a public installation by Jessica Craig-Martin, consisting of 46 banners on display at the Tampa luxury retail locale. These public art works will be the first in a series of outdoor exhibitions, and will be on view at Hyde Park Village beginning Sept. 19.

Chicago -- Mid-America Real Estate Corporation has recently been retained as an agent on behalf of Yoga Six during its multiple store roll-out in the Chicago area.

Yoga Six has signed two new leases in the Chicago area. The retailer signed on for 6,626 sq. ft. at 1150 North State in Gold Coast and 6,028 sq. ft. at Roosevelt Collection in South Loop. The yoga studio currently has one location in Lincoln Park and plans to open five stores in the Chicago area by 2015.