Intel opens in-store “experience” shops in 50 Best Buy locations

Santa Clara, Calif. --Intel debuted “The Intel Experience” in-store shops in 50 Best Buy locations nationwide. The hands-on “experience zone” gives shoppers the opportunity to try, explore and play with the latest, cutting-edge technologies from 3-D printing to digital disc-jockey remixing.



“People don’t normally have the opportunity to experience the kind of cutting-edge technology that will be featured in these shops,” said Jason Bonfig, senior category officer for computing and tablets at Best Buy. “It’s a natural extension of our goal to showcase the endless possibilities of technologies and ignite our customers’ imaginations.”



Seventy-nine percent of Americans are excited about the chance to learn and try out new technologies, but half of Americans are frustrated by the lack of access to these new technologies, beyond what they read about and see on television, according to a new Intel study conducted by Toluna.



The Intel area, staffed by specially trained Best Buy Blue Shirts, offers four distinct experiences:



• 3-D Printing Experience: On a touch-enabled, Intel-powered laptop, shoppers can design their own 3-D model of a robot and experience 3-D printing as featured robot designs get highlighted in the stores.



• Mars Escape Augmented Reality Game: Shoppers can use powerful Intel tablets to design and race a Mars Rover. While being immersed in an augmented reality world, the users navigate their virtual space rovers through a physical Mars landscape.



• DJ Remixing Ne-Yo Experience: Budding musical artists can feel what it’s like to perform in front of thousands of fans in an immersive, on-stage DJ experience on an Intel-powered 2 in 1 device. In collaboration with singer-song writer Ne-Yo, shoppers can remix his track and create a full-stage experience through controlling the stage lights.



• The Product Gallery: Shoppers can experience the latest laptops, 2 in 1 devices and tablets powered by Intel processors.