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Displays & Signs

  • It’s nothing but ‘Star Wars’ at Toys ‘R’ Us

    Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

  • Toys“R”Us unveils omnichannel campaign for 'Star Wars'

    Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

  • Will Abercrombie's desexualized strategy bring back sales?

    Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.

  • Meijer creates garden oasis in-store

    Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

    Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

  • River Island, Birmingham, United Kingdom

    River Island is putting a new spin on fashion retailing at its store in Birmingham’s Bullring Shopping Centre. The U.K. retailer’s space is based upon the concept of ‘The Event,’ and it’s meant to convey the essence of being at a fashion show or art exhibit, with all the flexibility and “wow” factors inherent in such happenings.

  • Kay Jewelers creates a perfect Mother's Day promotion

    Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

    The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

  • Sears Hometown launches 51-store refresh program with seven Arizona upgrades

    New York -- Sears Holdings Corp. is hoping to spark a turnaround in its struggling Hometown and Outlet Stores division with a 51-store refresh program that starts with seven stores in Arizona.

    The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

  • Victoria's Secret creates a new holiday for women

    Victoria's Secret has recruited a couple of Angels to help the retailer launch a new holiday for women: International Bombshells Day.

    To be held on the first Saturday of May, the brand will be encouraging women to embrace their inner bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria's Secret Stores and on VictoriasSecret.com.

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