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Digital Marketing

  • Barnes & Noble in deal with U.K.’s John Lewis

    New York -- Barnes & Noble announced that it will enter into a partnership with British retailer John Lewis to offer its Nook electronic readers in the United Kingdom.

    John Lewis is the first Nook partner for Barnes & Noble outside the United States.

    “John Lewis is where knowledgeable customers turn for trusted advice on the best products to purchase, and they are a perfect partner to help launch Nook in the U.K.,” said Jamie Iannone, president of digital products at Barnes & Noble.
     

  • GameStop offering exclusive strategy guides

    GRAPEVINE, Texas and ROSEVILLE, Calif. — GameStop has announced that customers can purchase digital, web-access Prima e-guides at GameStop retail locations. The new program, “Buy In-Store, Redeem Online,” launches with an exclusive Madden NFL 13 tournament bundle. This exclusive GameStop eGuide bundle includes two tournament-level eGuides (offense and defense). Regularly priced at $39.99, GameStop customers can get the bundle for only $19.99.

  • 7-Eleven TV taps Premier Retail Networks as exclusive ad sales representative

    San Francisco -- Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.
     
    Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America's largest single chain digital out-of-home network installed in approximately 4,400 locations.
     

  • Walgreens launches new photo app for Facebook

    Deerfield, Ill. -- Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.
     
    With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.

  • Walgreens to launch loyalty card

    New York -- Walgreens will launch a loyalty card on Sept. 16, Reuters reported.

    The move follows the chain’s long insistence that it did not need a loyalty card, even as rival CVS Caremark Corp. and Rite Aid Corp had their own successful well-established programs. The CVS ExtraCare loyalty program claims more than 70 million households as members.

  • Survey: 57% of app users say they may do holiday shopping on mobile device

    Palo Alto, Calif. -- A survey released Thursday by Apigee found that three out of five – or 57% – of mobile app users would consider purchasing their holiday gifts this year on a mobile device.

    The 2012 Holiday Shopping survey revealed that the top items that would potentially be purchased via mobile are books (32%), electronics (31%), gift cards (27%), DVDs/Blue-ray discs (26%), clothing (24%) and toys (20%).

  • Target reaches $2.5 million donation goal through Facebook app

    Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

  • Survey: Consumers think economy is in dire straits; could affect holiday spending

    New York -- Survey results unveiled Thursday by online coupon site RetailMeNot.com and Ipsos Public Affairs found that  an overwhelming number of consumers think the economy is in dire straits. As well, this pessimistic group is shoppers to adjust their holiday consumption behaviors and shop earlier this year.  

    Specific findings of the report include:

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