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Survey: Nearly half of consumers feel BTS promotions are improved
Los Angeles -- A PriceGrabber back-to-school survey released on Wednesday found that 48% of consumers believe retailers are offering better back-to-school shopping promotions this year.
According to the survey, 88% of consumers chose 'sales' as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44% noted that "free items with purchase" would persuade them to buy; and 34% selected sales available online only.
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Spreading Holiday Cheer
A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.