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Digital Marketing

  • Foot Locker Ups Its Game in Europe with The Locker Room

    Foot Locker is kicking up its heels in the United Kingdom. The footwear giant has opened a new format — The Locker Room — with an eye to rolling it out throughout England and continental Europe. The concept expands Foot Locker’s core strength in athletic footwear to include apparel and accessories for a wide range of performance sports.

  • Scott Naturals names winner of four-week test drive promotion

    DALLAS — Scott Naturals has announced the winner of its nationwide promotion, which asked consumers to to pledge to try the Scott Naturals line of hybrid paper products for four weeks.

    The brand declared the state of Alaska as the winner and will donate $50,000 to be used toward local forest and land conservation efforts to the Alaska Department of Natural Resources, through the National Association of State Conservation Agencies.

  • Changing the Game

    The Annual State of the Industry Report is the centerpiece of this issue of Chain Store Age, and it’s a great read. It’s also very timely.

  • Focus on: Gift Cards

    Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

    Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

  • CVS/pharmacy joins Shopkick as inaugural retail pharmacy partner

    Palo Alto, Calif. -- Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.

    The program kicks off with a special offer, kicking $5 back to shoppers who visit participating CVS/pharmacy locations with the Shopkick app. 

    

  • Pepsi promotion involves NFL’s top teams

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  • Frito-Lay launches gluten-free recipe site

    PLANO, Texas — PepsiCo's Frito-Lay North America has launched of a gluten-free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos Original corn chips and Tostitos Scoops! tortilla chips.

  • Whole Food’s idol is raw and unprocessed

    Network television is rife with talent shows, and now Whole Foods has jumped on the bandwagon with a unique brand engagement initiative.

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