Rite Aid launches online coupon program

Camp Hill, Pa. Rite Aid has announced a new online savings program at riteaid.com where customers can save with coupons they can print by watching short informational videos on select products.

The Video Values program was created by AdPerk, a provider of strategic video marketing solutions for retailers. Customers can click on the Video Values image on the drug store chain’s Web site and watch videos for select products. This gives them access to exclusive coupons and savings.

Videos can be viewed by brand, category or manufacturer. Customers can watch videos about select products available at Rite Aid and print related in-store coupons totaling up to $130 in savings. They also receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some videos are worth multiple credits.

New videos and coupons will be offered and updated on an ongoing basis. Customers choose which brands and products interest them. The more videos they watch, the more they save.