L.L. Bean launches iPhone game

Freeport, Maine L.L. Bean said Tuesday it has launched its first ever iPhone game application the company is calling “Moosentration.”

The free game is a twist on the classic Concentration memory card game and features three skill levels and 24 game variations.

Images hiding behind L.L. Bean-branded card tiles include L.L. Bean and such Maine iconic items as Bean Boots, lighthouses and wildlife critters.

“The Moosentration app is a unique and fun way for L.L. Bean to interact with its customers through mobile technology,” said Steve Fuller, L.L. Bean CMO.

L.L. Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. The iPhone game application is free to all users, and can be downloaded to iPhone and iPod Touch devices through the iTunes application store using search term “L.L. Bean.”