Digital Marketing

WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.

Atlanta -- M-commerce provider CorFire said Thursday that it is providing virtual mobile payment capabilities to Dunkin' Donuts.

The technology supports Dunkin' Donuts' recently launched mobile app, which eliminates the need for physical cards and enables consumers to gift via SMS, email and social networks.
 
The Dunkin' App is technology agnostic and the solution, which works on most smartphones, delivers Dunkin' Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

Jacksonville, Fla. -- Regency Centers said Friday it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise. 

The leasing recommendations will be considered as part of the grocery-anchored center’s renovation, which has begun construction. 

Angela Myers was named SVP of retail consulting at Spire, a quantitative shopper intelligence firm.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

Schaumburg, Ill. -- Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen. The top weekly U.S. activities related to grocery shopping on a connected device, ranging from a mobile phone to  tablet, included reading online grocery circulars (62%), looking for coupons online (55%) and browsing a manufacturer’s website for a grocery category (55%).