Selena Gomez and Sears jumpstart the BTS season

HOFFMAN ESTATES, Ill. Selena Gomez has teamed up with Sears to inspire teens and tweens to go back to school with style.

Sears and Gomez have come together as part of the retailer's back-to-school integrated marketing campaign. She will also be hosting the Sears Arrive Air Band Casting Call.

During the back-to-school campaign, Gomez debuts a variety of Sears looks that all infuse various fashion personalities such as skater, rock, hip-hop and pop styles.

"For teens and tweens, fashion says a lot about their personalities - and back-to-school is a perfect time for them to define their look," says Melanie Henson, chief marketing officer for Sears Apparel. "Sears has the style and a wide assortment for any personality at an affordable value that makes fashion attainable for families when they start their back-to-school shopping."