GameStop launches store for casual gamers

GRAPEVINE, Texas GameStop has launched a new online store for the casual gamer.

The GameStop Casual Digital Store at www.gamestop.com/casual features money-saving offers, free trials and streamlined search and checkout capability. The store also features the new “Casual Lounge,” which is a way for gamers to connect with GameStop’s experts and make more informed decisions through editorials describing new releases.

“As the leading video game and entertainment software retailer, we continuously look for ways to bring our passion for gaming to the customer visiting us online,” said Tony Bartel, executive vice president of merchandising and marketing. “The new Casual Digital Store accomplishes this goal by appealing to an ever-expanding customer demographic looking for value in addition to trusted guidance to ensure they receive the best gaming experience possible.”