Digital Marketing

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

PALATINE, Ill. — Weber-Stephen Products has released its first digital book: "Weber's Time to Grill: Get In. Get Out. Get Grilling," available for download on the iBookstore, Amazon, and Barnes & Noble. Written by New York Times best-selling cookbook author and James Beard Award nominee Jamie Purviance, "Time to Grill," released in a soft-cover format in 2011, has sold more than 260,000 copies to date.

NEW YORK — Stacy London, host of TLC's "What Not To Wear," will serve has host during New York & Company's Fashion's Night Out event on Sept. 6.

The retailer's participation in the event will include an in-store DJ at its 58th & Lexington Store, who will spin music while London and her team help style customers.

San Francisco -- A survey released Thursday by Placecast found that U.S. parents are more likely to use their mobile phones for shopping-related activities compared to those without children under 18 years old in their household.

In fact, the Alert Shopper III poll, which was commissioned by Placecast and conducted by Harris Interactive, showed that parents were more active than non-parents across all aspects of digital commerce (mobile and online) - from making purchases via mobile phones to receiving text and email alerts, and taking action on them.

Washington, D.C. -- According to the National Retail Federation and BIGinsight’s 2012 Back-to-School survey, families with school and college-aged students as of Aug. 7 say they have more than half of their shopping lists to complete.

The average person with children in grades K-12 has completed 40.1% of their shopping, while college shoppers and their families have completed slightly more at 45.3%.

Overall, school and college shoppers this year are expected to spend a total of $83.8 billion.

Walmart is among a group of pharmacy retailers working on an educational initiative with the U.S. department of Health and Human Services.

As part of a partnership with HHS, Walmart and Sam’s Club are providing information online to help educate Medicare recipients about the range of tax-payer funded “free” services available to them under the Affordable Care Act.

LOS ANGELES — Nearly half of consumers polled in the latest PriceGrabber survey respondents said that retailers are serving up better back-to-school promotions this year, compared with 2011.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.