Digital Marketing

BENTONVILLE, Ark. — Lest anyone think Walmart would miss out on the opportunity to cash in on the "Hunger Games" phenomenon, the company has followed suit with Target and Toys"R"Us in offering a unique experience for fans.

BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

Reston, Va. -- U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to comScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. The top-performing online product categories were: digital content & subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, apparel and Accessories. Each category grew at least 16% over a year ago.

WASHINGTON — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

SEATTLE — Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, has launched a new "back to school" section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo's Android application.

Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.