Digital Marketing

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

JOHNSTOWN, N.Y. — Greek yogurt maker Fage has partnered with Bobby Flay, chef, restaurateur and cookbook author, to help everyday chefs create extraordinary meals using the simplest of ingredients: plain Greek yogurt. Those looking for plain inspiration can visit the Plain Kitchen menu at fageusa.com/plainkitchen, which features exclusive, inventive recipes featuring Fage Total and step-by-step cooking demonstrations by master chef Bobby Flay.

WAYNE, N.J. — Toys"R"Us chairman and CEO, Jerry Storch, is making the rounds this week, as his company prepares for the holiday and questions remain on the status of it's IPO.

New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

Beachwood, Ohio -- DDR Corp. has announced the appointment of Martin McGreevy as senior VP and chief marketing officer for the company.

McGreevy is charged with establishing and executing the company's corporate messaging, branding and marketing strategy.

Prior to joining DDR, McGreevy was president of Cyclonix Inc., a San Jose, Calif.-based marketing and consulting firm.
 

WAYNE, N.J. — Toys“R”Us has introduced a new Wi-Fi tablet for kids called Tabeo that is both fun and safe.

This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet, the company said. The tablet also features safety controls so taht parents can dictate the level of Internet access for each member of their family.

Seattle -- Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.