Digital Marketing

Corte Madera, Calif. -- Restoration Hardware announced Monday it has rebranded the company as RH, in a move to better position itself as a multichannel operation.

According to RH creator Gary Friedman: "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was.  … The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."

RH is the new name for familiar home goods retailer Restoration Hardware.

The company said the switch to the RH acronym positions the brand to curate a lifestyle beyond the four walls of the home which is reflective of the current positioning and future direction of the luxury home goods brand.

With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.

BUCKEYE, Ariz. — Walmart boosted its sustainable reputation Thursday with the announcement of a new solar initiative at its distribution center near Phoenix.

The retailer will outfit the DC with more than 14,000 solar panels -- making it Walmart's largest solar installation to date. The panels will cover the 1,000 sq. ft. building and parking canopies. The panels will produce up to 30% of the center's energy needs and generate up to 5.3 million kilowatt hours of renewable energy per year, according to Walmart.

By William Dudley, [email protected]

We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons.  Companies such as Amazon, Ebay, Overstock.com, and other specialty retailers are putting increased pressure on traditional brick and mortar shops by offering customers mobile-friendly apps and browsers, adding convenience to their shopping experience.  

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.