Digital Marketing

BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

New York -- Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country.  The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology. With Swivel, customers can “try on” clothes without having to go through the actual physical process.

Atlanta -- M-commerce provider CorFire said Thursday that it is providing virtual mobile payment capabilities to Dunkin' Donuts.

The technology supports Dunkin' Donuts' recently launched mobile app, which eliminates the need for physical cards and enables consumers to gift via SMS, email and social networks.
 
The Dunkin' App is technology agnostic and the solution, which works on most smartphones, delivers Dunkin' Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

New York -- A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage shoppers.

WAYNE, N.J. — Halloween has arrived at Toys"R"Us. The retailer has launched Trick“R”Treat “boo”tiques in its stores nationwide and online. The designated shops will feature the usual assortment along with an all-new, affordable line of classic Halloween fashions for infants, toddlers and big kids called Boo!, available exclusively at Toys“R”Us stores nationwide.

THe Boo! line will include bumble bee, monster, pumpkin and other popular customes ranging in price from $14.99 to $29.99.