Digital Marketing

WAYNE, N.J. — Toys“R”Us has introduced a new Wi-Fi tablet for kids called Tabeo that is both fun and safe.

This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet, the company said. The tablet also features safety controls so taht parents can dictate the level of Internet access for each member of their family.

Seattle -- Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.

Beachwood, Ohio -- DDR Corp. has announced the appointment of Martin McGreevy as senior VP and chief marketing officer for the company.

McGreevy is charged with establishing and executing the company's corporate messaging, branding and marketing strategy.

Prior to joining DDR, McGreevy was president of Cyclonix Inc., a San Jose, Calif.-based marketing and consulting firm.
 

New York -- Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country.  The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology. With Swivel, customers can “try on” clothes without having to go through the actual physical process.

New York -- Nine West has opened the first standalone store for its Vintage America Collection line. The store, in New York City’s SoHo neighborhood, reflects the modern bohemian ethos of the brand.

A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage and inform shoppers.

The technology, the Tensator Virtual Assistant, projects an image of New York Knicks’ player Carmelo Anthony that, at nearly 7 ft., captivates shoppers with its 3D look and feel. The image provides store and branding information, and even shares basketball tips.

BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes.