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Digital Marketing

  • Target offers mobile coupons via Passbook

    MINNEAPOLIS — Target customers who receive the retailer's mobile coupons can now access them on their iPhone or iPod touch via Passbook.

    “We’re thrilled to bring our guests the ability to use Target mobile coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, VP Target.com and mobile experience. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

  • Booz & Co. unveils shopping trends for 2012 holiday season

    NEW YORK — While holiday retail sales will remain flat or only slightly up from last year, emerging consumer buying trends will have significant implications for retailers, according to a new survey from Booz & Co.

  • Booze & Co.: Shopping trends for 2012 holiday season

    New York – Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co.

  • Big Y gives birth to loyalty program

    SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.

  • Walmart launches 'Golden Spark' promotion as part of hunger awareness campaign

    BENTONVILLE, Ark. — Walmart has launched part of its Fighting Hunger Together fall initiative to provide meals to communities in need.

  • IBM report: Consumers defer back-to-school shopping in favor of home-related purchases

    Armonk, N.Y. -- Study results released Tuesday by IBM revealed that while U.S. consumers shopped this July and August, they were not buying clothes and notebooks for their children but rather items for the home.

    According to IBM’s findings, the biggest retail gains this back-to-school shopping season came from home goods purchases which increased 30% in July and more than 25% in August over their respective months in 2012.

  • LoyaltyOne: Consumers less willing to share personal information with companies

    CINCINNATI — Consumers continue to be cautious about sharing their personal information, according to an online survey conducted by LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services.

  • Survey: Canada is land of opportunity

    New York -- Survey results released Tuesday by WSL/Strategic Retail found that Canada represents a strong expansion opportunity for U.S. retailers.
     
    The “How Canada Shops” research study revealed that 64% of Canadians can still afford to shop beyond the basics – versus half of Americans, who say they cannot.



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