NRF to combine RAMA and Shop.org conferences into one event

Washington, D.C. Recognizing the need for a single platform for e-commerce executives to network with branding professionals, the National Retail Federation Monday announced the creation of the Retail Innovation and Marketing Conference. The inaugural event, to be held March 2-4, 2010 in San Francisco, will provide educational opportunities in areas such as cross-channel strategies, new approaches to marketing, social media, and branding.

The Retail Innovation and Marketing Conference will be powered by the Retail Advertising and Marketing Association, NRF’s division for marketing professionals, and Shop.org, NRF’s digital division. The conference will combine the strengths of RAMA’s Retail Advertising Conference and Shop.org’s Strategy & Innovation Forum into one event for industry professionals in the digital, marketing and technology disciplines.

“By launching this event, NRF takes a leadership role in bringing e-commerce, marketing and technology retail executives together -- critical retail disciplines that too frequently operate in silos,” said Shop.org executive director Scott Silverman.