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Finish Line implements e-commerce division


Indianapolis The Finish Line said Tuesday that it has established a division to focus exclusively on its growing e-commerce channel.

The new e-commerce division will be headed by Donald E. Courtney, who has been named president of e-commerce, effective immediately.

The company said the new division unites the Finish Line e-commerce advertising, design and content team, which was based in the marketing department, with the technology and operations team that was formerly part of the information systems group.

Among other focus areas, the new e-commerce division will enhance to enrich the customer experience and continue to expand its sales and profitability contribution.

"We are committed to continuing to grow our e-commerce business and further develop a comprehensive Internet strategy in-line with our strategic direction," said Finish Line CEO Glenn Lyon. "We increased online sales by 14% in the first quarter and look forward to building on that growth by establishing a focused e-commerce division that integrates content with technology under the guidance of Don Courtney.”

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