Digital Marketing

Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.  
 

At a time when the Chinese currency is being devalued and Macy’s financial results are disappointing investors, the company is forming an exclusive partnership with Alibaba.

A new report is underscoring grocers’ need to appeal to millennial shoppers in unique ways.

New York -- Barnes & Noble claims the top position in a list of the most powerful “Back-to-School” retail brands, according to Tenet Partners’ Top 20 ranking.  

Rounding out the top five: Walmart, Bed, Bath & Beyond, Amazon and Old Navy.

Framingham, Mass. -- Staples has opened an online store whose products were determined by crowdfunding.

The winners of the chain’s inaugural Crowd2Shelf Contest are being featured on Staples’ new entrepreneurial store at Staples.com/fundable. The debut of the online store marks the first time a retailer has used crowdfunding to determine market demand and social support in choosing products to carry.

A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”

Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.