Shopko Optical goes digital

Shopko has launched an exclusive online optical line, Asher & Ivy, which the company says combines hipster attitude with a bit of “geek chic.”

“The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun,” said Don Bye, vp of Shopko Optical Services. “We are thrilled to introduce this new brand on our enhanced website.”

Asher & Ivy Eyewear is available exclusively online, however, the eyeglasses can also be shipped to any local Shopko Eyecare Center.

The collection retails for $79.99-$99.99 for a complete pair of glasses and will be covered by Shopko’s 120-day satisfaction guarantee. If customers aren’t wowed, all money paid will be refunded.

Shoppers are also invited to use a “virtual try-on” to upload photos of themselves and try on frames at the site.

For every Asher & Ivy frame sold, Shopko will donate a pair of eyeglasses to someone in need. The retailer will work with various regional VOSH chapters for distribution of the donated eyeglasses www.vosh.org. In addition, all the packaging materials are produced by an eco-friendly process utilizing recycled materials and water-based inks.

View the collection at http://optical.shopko.com/.