Digital Marketing

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.   What does Sightly do?  

London -- Leading British retailer Asda has partnered with ecommerce performance marketing company HookLogic to launch the company’s first venture into the European market.    

The Joseph Abboud brand has launched an exclusive new collection at JosephAbbound.com and in early 2015 the brand plans to open its first physical store thanks to parent company Men’s Wearhouse.

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

Teen specialty retailer Rue21 has launched a new juniors plus size division called Rue+ the company said its customers have been asking for.

The Rue+ division is intended to serve as a destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look, according to the company. The product offering will be available at Rue21.com and in 22 of the company’s 1,100 stores nationwide.

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. Not surprisingly, significant emphasis was placed on the use of emerging digital and mobile media. But each session also reinforced that traditional media including television, radio, retail feature ads, and Free Standing Insert (FSI) coupons should not be undervalued.

Wayne, N.J. – Toys ‘R Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.  

New Albany, Ohio –- Abercrombie & Fitch reported net sales of $911.4 million for the third quarter of fiscal 2014, less than Wall Street forecast, down 12% from $1.03 billion in the year-ago period. The chain cited slowing mall traffic and weaker results in the latter part of the quarter.