Skip to main content

Digital Marketing

  • Jamba Juice optimizes promotions with Fishbowl

    Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

  • Babies ‘R Us launches omnichannel holiday promotion

    Wayne, N.J. –- Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program. Those who follow @BabiesRUs on Twitter can join on Tuesday, Nov. 11, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday.   

  • Dynamic Signage

     

    By Lyle Bunn

     

    Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

  • FedEx Office expands print offering

    Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  

  • American Beagle returns

    American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

  • Periscope and Eversight partner for innovation

    Eversight, the provider of cloud-based software has partnered with Periscope, a McKinsey Solution, to bring promotion “Offer Innovation” to the retailers and consumer goods manufacturers in the U.S. and abroad.

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. 

  • Sears says ‘yes’ to rugs

    SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

    The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

  • Bulbs.com promotes efficiency through rebates

    Bulbs.com, is set to help businesses save big when switching to energy efficient lighting products. 

    A leading online lighting supplier is launching its new National Utility Rebate Program initiative to help qualifying commercial customers participate in available utility rebate incentives for lighting products throughout the United States.

  • Eloquii’s Fast-Fashion Take on Plus Sizes

    Fast-fashion for plus-sized women: That’s what eloquii.com is on a mission to deliver. While a retail format that offers runway-inspired looks for shoppers sized 14 to 24 is a no-brainer, the concept is practically radical in fast-fashion retailing.

  • Live from New York: SuperSaturday showcases RetailROI, top retail trends

    Anyone planning to attend the NRF Convention Jan. 11-14, 2015, should consider arriving one day early to attend another event that is chock-full of information and industry expertise: SuperSaturday. Each year, RetailROI independently offers SuperSaturday, a one-day event held the Saturday before the official Sunday kickoff to the NRF Convention.

    This year, SuperSaturday falls on Jan. 10. Held at the PwC Auditorium in Manhattan from 8 a.m.

X
This ad will auto-close in 10 seconds