Digital Marketing

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

New York -- Chick-fil-A is set to open its largest location to date in one of the nation’s busiest cities.

The quick-serve restaurant chain will open its first freestanding location in New York City, at the corner of West 37th Street and 6th Avenue in the Garment District, on Oct. 3. The three-story, 5,000-sq.-ft. restaurant will be Chick-fil-A's largest in the country and will be independently owned and operated by local resident Oscar Fittipaldi.

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Imagine where the retail industry would be without entrepreneurs? The growth of retail is dependent on individuals who identify opportunities and take risks. Now, an organization that fosters that mentality among a future generation of difference-makers needs YOUR vote!

Enactus USA, the organization formerly known as Students In Free Enterprise or SIFE, is looking to earn a $500,000 grant from Microsoft in the company’s #UpgradeYourWorld campaign which runs through August 23.

New York — Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

The beauty giant will test a beauty subscription service, called Play! By Sephora, in Boston, Cincinnati, and Columbus, Ohio,  in September, reports Women’s Wear Daily, with additional markets to be added in 2016.

The CEO of Overstock.com says the company is poised to take advantage of growth opportunities from "crypto-initiatives" and other means as the retailer posted an increase in revenue in the second quarter.

CEO Patrick Byrne said the company's launch of what it calls a "digital corporate bond", or a cryptocurrency-based security, based on bitcoin will fuel expansion and growth for the company.