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Survey: Free shipping makes consumers more likely to shop online


Jeffersonville, Ind.-- A majority of consumers (88%) say free shipping makes them more likely to shop online, while 30% shop online to find the best deal possible and 20% to avoid holiday crowds, according to a new survey from omnichannel customer engagement technology vendor Accent.

Other notable findings include:

51% shop in stores to physically evaluate products

70% consumers say product quality drives loyalty, but 66% of consumers are willing to pay more when the brand delivers a positive customer experience

87% of retailers feel like their brand gives all the information consumers need about sales, inventory, backorders, etc. to respond to customers during the holidays; yet 54% of consumers say store employees have a hard time answering these questions

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