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Columbia gone fishing

11/6/2014

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga.


Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.


“Atlanta is an ideal market to launch our first-ever PFG store,” said Shawn Cox, Columbia’s SVP of retail. “People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun. PFG helps them enjoy those activities longer, whether on college campuses or along coastal waters. We are excited to welcome consumers from around the region to this great new location and to further promote the PFG lifestyle.”


The first store, an approximately 3,176-square-foot shop at the brand-new Avalon Shopping Center in Alpharetta, GA, opened on October 30th and features the best of PFG’s performance and lifestyle products. With a clean design, boutique feel and digital integration, including an interactive knot-tying station, the Columbia PFG store is aimed to entice accomplished and beginner anglers, along with their families and friends, according to the company.


PFG products are designed with fabrics, construction and industry-leading technologies for endurance in different types of weather. PFG footwear line features razor-siped outsoles and ventilated draining midsoles. In addition to apparel and footwear, the store also offers a full line of accessories distinctively reflecting the PFG lifestyle.


To help celebrate the launch, Columbia fishing athlete George Poveromo will visit the store on December 6. Poveromo is a nationally recognized saltwater angling authority. He is the executive producer and host of George Poveromo’s World of Saltwater Fishing on NBC Sports.


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