Digital Marketing

Cleveland – Sherwin-Williams is launching a colorful omnichannel program designed to ease the process of selecting paint colors. Called ColorSnap, it integrates online and offline tools and includes a new in-store display.

Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

Common industry wisdom holds that by the time the holidays actually come around, merchandising and marketing plans have been in place for several months or more.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.