Digital Marketing

New York -- Global mobile commerce is set to explode, according to Coupofy.com, a Seattle-based database of online coupon codes.  
The company predicts global mobile commerce will grow 42% annually between 2013 and 2016, compared to 13% for regular e-commerce. Mobile shoppers will spend an estimated $600 billion in 2018, up from $200 billion in 2014.

See more here.

Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.

Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.

The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

Sherwin-Williams is launching a new omnichannel tool designed to radically simplify how customers pick a paint color.

ColorSnap is a comprehensive system with an in-store display that helps customers select colors -- in 60% less time than with the previous display, according to in-store testing conducted by Sherwin-Williams. ColorSnap will also be available for iPhone, iPad, Android and online, allowing customers to scan each take-home color chip for instant access to inspirational room scenes.

Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.

Cleveland – Sherwin-Williams is launching a colorful omnichannel program designed to ease the process of selecting paint colors. Called ColorSnap, it integrates online and offline tools and includes a new in-store display.

Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.