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Autumn at Lands' End is all about omnichannel


Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Lands’ End will kick off the new strategy with the introduction of different initiatives including two newlifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.

In addition to a new look and feel for campaignimagery, the company is rolling out new initiatives to best tell the brand story: The brand campaign will appear inmajor publishersincluding Condé Nast, Hearst,Bloomberg, New York Times, Wall Street Journaland Time Inc.

These efforts are complemented with online digital advertising and featured on news and lifestyle properties and Landsend.comwill experience a refresh with a streamlined check-out process, along with other site improvements. A newly designed index will be launched later this month.

For the fall apparel launch, customers will start to receive Lands’ Endcatalogswith a new format that offers easier shopping, more product offerings and photographs that tell stories reflecting the new campaigns.

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