Digital Marketing

New York –- There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. According to data from Verizon, 80% of consumers say knowing where to get the best Black Friday deals would make their experience easier.  

Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.   Other key findings include:  

Columbus, Ohio -- Big Lots has launched a marketing program around spurring holiday home décor purchases by declaring Nov.16-22, 2014, as the nation's first Decorate Your Home for the Holidays Week.  

London -- Challenged to grow in the U.S., teen apparel chain American Eagle Outfitters is making good on its pledge to leverage the overseas market to kickstart expansion.   

New York -- A petition to get Old Navy to stop charging more for women's plus-size jeans has gathered more than 36,000 signatures online, Bloomberg reports.  

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

Hoffman Estates, Ill. –- Sears will provide members of its Shop Your Way loyalty program access to many Black Friday deals one full week before Thanksgiving,on Sears.com from 6 p.m. on Nov. 20 until 11:59 p.m. (CT) on Nov. 21. During this online member-exclusive pre-sale event, members can log on to their Shop Your Way account during the sale to access the deals.  

Boca Raton, Fla. -- Office Depot and OfficeMax retail stores will be open from 6-9 p.m. local time on Thanksgiving Day, Nov. 27, and will re-open on Black Friday, Nov. 28, at 8 a.m. with doorbuster deals. Office Depot and OfficeMax will offer special deals both in stores and online, with all online Black Friday deals starting at 12:01 a.m. ET on Thursday, Nov. 27.  

London, U.K. -- Nearly three-quarters of online retailers (74%) miss out on sales by promoting irrelevant items to online shoppers. According to new research from OrderDynamics, as retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.  

When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.