Digital Marketing

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

A new website –- part social network, part online marketplace -- is partnering with dozens of well-known retailers to reward shoppers who promote their products on social media.

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, launched this week. Free to use, Yuno curates fashion, lifestyle, sports and technology products from major retailers, including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker, and rewards users with cashback on every purchase made.

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

An innovative company incubated in the fashion tech lab Macy’s helped launched has struck a deal that will expose its roster of designers to the department store retailers’ mass market audience.

Bolingbrook, Ill. -- Fast-growing Ulta Beauty shows no signs of losing its momentum as the specialty retailer reported better than-expected results for the second quarter and raised its guidance.

On its quarterly earnings call, Ulta said it will launch a national television advertising campaign.

Ulta’s net profits increased 8.5% to $74.2 million, from $60.8 million in the year-ago period, helped by an improved online assortment and less overall discounting.

Dallas – Consumers show a clear preference for one particular perk from retailer reward programs, and it isn’t cash back.

According to “The Road to Rewards,” a consumer behavior report from Excentus, more than 54% of U.S. consumers polled in July 2015 belong to loyalty programs that enable them to save on the cost of fuel.

Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.

Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.

Meijer's free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year.