Under Armour promotes training as lifestyle across consumer lives

Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.



The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.



The campaign was created in partnership with Droga5 and cinematographer and director Wally Pfistera. It features celebrity athletes including NFL quarterback Tom Brady, NBA player Stephen Curry, pro golfer Jordan Spieth, and American Ballet Theatre principal dancer Misty Copeland.