Digital Marketing

Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.  

Batavia, Ill. -- Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.

Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.

Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.

The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

Bentonville, Ark. – It’s no secret that a big part of Wal-Mart’s strategy is to maintain its market share in the face of competition from Amazon.com, and maybe even steal some away.

But Wal-Mart is now taking the fight for customers directly to Amazon in a big way with a new pricing and shipping promotion that directly challenges the upcoming July 15 Amazon “Prime Day” event.

A revamped lineup of the heavily litigated, occasionally controversial and highly profitable line of Bratz dolls has returned to retail.

MGA Entertainment announced that the Bratz – Cloe, Yasmin, Sasha and Jade – would return to store shelves this summer. To give fans of the brands the opportunity to reserve their doll of choice, MGA partnered with Toys "R" Us to offer an exclusive online pre-sell of the new core collection. Until July 25, the public will be able to purchase Bratz dolls on the Toys"R"Us website and receive a free gift.

Seattle – Retailers of oversized items like barbecue grills and large-screen TVs may want to consider offering same-day delivery services.

According to a survey of 615 U.S. adults by same-day delivery provider Fleetzen, 25% of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39% indicated it would give a significant boost to their chances of purchasing an oversized item.
 

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

Gap Inc. continues to suffer from a lack of traffic to its stores and Web site, but the sales decline abated somewhat in June.

A new character line with first-of-its-kind multimedia elements is now available on Build-A-Bear Workshop’s web site and in its 400 stores.