Digital Marketing

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
 

Twitter, which has been piloting an embedded buy button in tweets since September 2014, is reportedly pulling the plug on the idea.  

From hyperlocal social media intelligence to mobile survey creation, this month’s crop of startups is filling niche spaces that can have a big impact on a retailer’s business. Learn about an augmented reality platform that’s elevating the online experience, a social referral startup that makes it easy to spread rewarding word-of-mouth recommendations and an analytics company that helps retailers and CPG companies get the most out of their online and transaction-level customer data.

SurveyMe

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
 
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
 

The Grand Bazaar Shops in Las Vegas has added an experiential element to the center, which lets visitors play games and engage with tenants in new ways.
 
The introduction of new interactive, digital games means guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.
 

Photo: CVS Pharmacy President Helena Foulkes unveiled digital receipts in a surprise appearance on ABC's Jimmy Kimmel Live on Friday evening.

American Eagle Outfitters announced that Kyle Andrew has been appointed executive VP, chief marketing officer, effective June 6.   Andrew served as senior VP, brand director for Kate Spade Saturday from 2013 through 2015. She joined the company in 2008 as head of global brand marketing and played an integral role in the re-positioning of the Kate Spade brand from a $100 million handbag company to a billion dollar global lifestyle brand.