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Digital Marketing

  • Study: Everybody loves e-commerce

    It seems safe to say the novelty of shopping online has worn off.

    According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.

    Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

  • Commentary: Food Network offering shows increasing reach of e-commerce

    The expansion of online fulfillment availability is giving retailers new avenues for selling goods via the Internet.

    The latest example of how non-traditional e-commerce opportunities are popping up is a just-launched partnership between Food Network and Instacart. The lifestyle network/website does directly sell a variety of cooking-related products and utensils online, but until now has not been involved in the sale of food items.

  • Tech Bytes: Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Small chain thinks big with personalized promotions

    Marc’s, a 58-store deep-discounter of grocery, health and beauty products and other items, is providing targeted recommendations with help from national partners.   The Cleveland-based retailer is teaming up with Allrecipes to introduce in-store beacon-triggered experiences that provide shoppers with personalized meal recommendations through the Allrecipes Dinner Spinner app. In-store notifications are triggered on shoppers’ smartphones by a Verifone beacon system running on the Footmarks SmartConnect proximity platform.

  • The Store of Today

    Thank you for your interest! To download the report, click here.

  • Survey: What social platform influences back-to-school shoppers?

    The current school year is just ending, but consumers are already looking ahead to the fall.

    According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.

  • Guess what Walmart is bringing back?

    Walmart is reviving a familiar icon to be the symbol of its low-price marketing.

    The discounter announced it is bringing back its yellow smiley image, which has been in hibernation for some 10 years. The image can already be seen in some digital advertising and will expand to television ads and select in-store signage next week.

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