Digital Marketing

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.

Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

New York -- There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

The survey revealed that the share of consumers expecting to spend more this year increased significantly year-over-year to 67%, compared to 50% of shoppers in 2014 and 39% who expected to increase spending in 2013.

Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.

The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.