Digital Marketing

The idea of Starbucks serving as a “third place” outside of home and work has been reinforced with a new add-in to Microsoft Outlook.  

Father’s Day is Sunday, June 18, and retailers and dads alike will have reason to smile, according to the International Council of Shopping Centers (ICSC).    American adults who plan to consume this holiday will do so in a big way, spending an average of $169.60 at predominantly at physical retailers, according to ICSC’s most recent consumer survey.    Here are eight specific findings:  

For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.  

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.

Specialty home furnishings Bed, Bath & Beyond Inc. is expanding its omnichannel credit and CRM offerings with help from marketing and loyalty solutions provider Alliance Data Systems Corp.

Bed Bath & Beyond has signed a new long-term agreement to create a co-brand credit card program. Alliance Data will develop a tailored marketing strategy for the retailer and each of its concepts, utilizing its data-driven lifecycle marketing approach.

It seems safe to say the novelty of shopping online has worn off.

According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.

Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

The expansion of online fulfillment availability is giving retailers new avenues for selling goods via the Internet.

The latest example of how non-traditional e-commerce opportunities are popping up is a just-launched partnership between Food Network and Instacart. The lifestyle network/website does directly sell a variety of cooking-related products and utensils online, but until now has not been involved in the sale of food items.

Consumers love to shop and love using social media, but somehow the two passions are not connecting.
 
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.