Digital Marketing

Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

Albertsons completed its acquisition of Safeway earlier this year to create a $57.5 billion company that now plans to return to public ownership with a major stock offering with implications for trading partners and competitors.

Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

Seattle – July is often a slow-paced month for consumers, but Amazon.com is seeking to change that. In an effort to promote its Amazon Prime paid loyalty program, the retailer is encouraging customers to celebrate “Prime Day,” a one-day global shopping event on July 15 that is says will have more deals than Black Friday.

Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”