Digital Marketing

It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.

Well informed. Well connected. Price sensitive.

Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

Wine aficionados have a new, expanded digital resource to shop for their favorite vintage.

eBay has introduced eBay Wine, a new section of its e-commerce site that features the ability to browse collectible, rare and everyday wines.

Consumers can search eBay’s assortment of more than 10,000 wines using attributes including varietal, region, price point, and price format (“buy it now” or auctions for rare bottles). Shoppers will be able to purchase wine and ship to almost anywhere in the U.S.

Competition in providing the most innovative, unique, and up-to-date services and features to consumers is escalating with the rise and expansion of omnicommerce, a strategy that delivers a seamless customer experience through all available shopping channels. Brands are building in-house development teams or partnering with start-ups and other companies to extend their reach while catering to their customers’ demands of convenience, personalization, and on-trend technology.

Fully interactive, cloud-based digital displays help enhance the customer experience and give businesses a boost at TurnStyle, the new retail/dining center at the Columbus Circle subway station in Manhattan.

The installation marks the first retail application of the On Smart Media platform, from Outfront Media. The platform allows retailers and advertising partners to deliver contextual messages in real-time.

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

Bostonians are notorious for their love of locally based coffee chain Dunkin’ Donuts, and now the retailer is making it easier for them to get their daily fix.

According to the Boston Herald, Dunkin’ Donuts is expanding a pilot of on-demand delivery to about 200 stores in the Greater Boston area. The retailer is partnering with third-party delivery services Favor and DoorDash, both of whom try to get items to customers within an hour of placing a digital order.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”