American Eagle gets extreme

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.



The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.



Entrants have the opportunity to win a grand prize of $10,000 in cash. The sweepstakes also includes a text-to-enter game where shoppers can enter to instantly win by texting JEANS to 32453. Shoppers are also invited to share their experience with @americaneagle by uploading photos using the hashtag #AEOStyle.



Participants have the opportunity to win a MacBook Gold laptop, Apple Watch, iPhone 6 device or iPad Air laptop. All entrants will be offered a coupon of $15 off a purchase of $75 or more in-store or online.