Digital Marketing

As statistical revelations go, the fact most Americans use the Internet and mobile phones is not especially surprising, but still significant for omnichannel retailers.

According to the latest Global Media Intelligence Report from eMarketer, 80.8% of the U.S. population, or nearly 260 million people, will go online at least once a month in 2015.

The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.

News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.

The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

The Container Store is teaming up with the Rhode Island School of Design on a creative contest that invites design students to re-think the organized home.

The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

Virtually all U.S. consumers will do at least some holiday shopping online this year.

According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.

Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.  

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.

According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.

This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.