Digital Marketing

Architectural firm P+R Architects (Perkowitz + Ruth Architects), based in Long Beach, California, has changed its name to Retail Design Collaborative.   

As a teaser for its Thanksgiving Day opening, Kohl’s is launching a one-day Black Friday sale Wednesday, Nov. 3.   Available in-store and on its website, Kohl’s will feature one day of Black Friday deals for shoppers eager to get a jump on their holiday shopping. The program supports its holiday tagline, the “First Place to Stop and Best Place to Shop.” Featured merchandise includes Serta gel memory foam mattresses, 50-inch LED TVs, inflatable hot tubs, and appliances, such as food processors, among other merchandise.

Uber wants to put championship gear commemorating the Cubs’ World Series victory into fans’ hands as quickly as possible.   Through a partnership with licensed sports merchandise e-retailer Fanatics, Uber launched a program that enables Cubbies fans to purchase championship hats and t-shirts directly through the ride-hailing app, according to Recode.  

Holiday spending is expected to spike by a solid 4%.   That’s according to the “2016 Holiday Season Forecast,” an annual report from investment firm JLL that is based on responses from 2,800 shoppers across 31 shopping centers.  

Black Friday may be considered one of the biggest shopping events of the year, but interest among consumers continues to dwindle.   Specifically, 31% of respondents in the United States said they have always disliked shopping on Black Friday, and 29% believe it is simply a marketing trick with retailers manipulating pricing to convince consumers they are getting a good deal.   

For the eighth year running, Newegg is giving shoppers access to special Black Friday promotions during the entire month of November.   A program designed to make it more convenient to shop for the season¹s most sought-after products, Newegg’s promotional month will highlight specific sales that will last for a full week.  

In addition to posting, liking and commenting on photos, Instagram users now can also purchase from their favorite brands.   Starting Tuesday, Nov. 1, the mobile-driven social site added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.   

Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.