Study: Marketers, consumers discover mobile apps

San Francisco – Marketers and consumers are both discovering mobile apps in a big way.



According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.



This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.



Other findings from the report include (all figures are year-over-year as of June 2015):



• Impressions increased 295%.

• Clicks increased 237%.

• Cost per install (CPI) decreased 12%.

• Cost per thousand impressions (CPM) decreased 1%.

• Cost per click (CPC) increased 16%.

• Click-through rate (CTR) decreased 15%.