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Digital Marketing

  • First Look: Under Armour, Boston

    Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.   

  • Newegg kicks off ‘Black November’

    For the eighth year running, Newegg is giving shoppers access to special Black Friday promotions during the entire month of November.   A program designed to make it more convenient to shop for the season¹s most sought-after products, Newegg’s promotional month will highlight specific sales that will last for a full week.  

  • Instagram helps its users go shopping

    In addition to posting, liking and commenting on photos, Instagram users now can also purchase from their favorite brands.   Starting Tuesday, Nov. 1, the mobile-driven social site added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.   

  • Nine Predictions for the 2016 Retail Holiday Season

    With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets?     Here are observations and expectations from Profitero for the critical fourth quarter seasonal period:   

  • Amazon launches Black Friday deals — starting now

    For every shopper that asks “Alexa, what are your holiday deals?,” Amazon now has answers.    The Internet giant has officially kicked off the holiday countdown with the launch of its Black Friday Deals Store and curated holiday gift guides, along with an array of other digital services geared to attract shoppers this shopping season.   

  • Report: A majority of shoppers use social media throughout their path to purchase

    Social media is increasingly influencing the shopper’s entire path-to-purchase.  

  • Nordstrom focuses on customers in holiday marketing

  • Report: Almost half of consumers skipping Black Friday

    Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers.   These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”
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