Mall Marketing Spotlight: GGP partners with style blogger for fall looks

Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

Among its unique features, the Guide highlights “Barefoot Blonde” blogger Amber Fillerup, who shares original posts, imparting the latest fall trends and expert tips on how to mix and match clothes, makeup and accessories to create new looks. Fillerup also divulges her Top 11 “must-haves” in a “Fall Fashion Trend” video, showcasing her favorite looks to inspire shoppers to ramp up their fall looks this season. The guide also includes fall fashion tips for men.



“We’re always looking for ways to provide original content to our shoppers and help push the fashion envelope. Creating this fall look book is just one way we can help our customers discover the latest styles at our malls,” said Sarah Alter, senior VP, chief marketing officer, GGP. “Amber’s knack for pairing clothing with unique hair styles and accessories, along with the valuable input from GGP’s retail partners, makes our Fall Fashion Web experience an all-inclusive, fashion-forward guide for consumers looking for a little style inspiration this season.”



The 2015 guide is available here.