Former Famous Footwear exec named CMO at Crocs Inc.

Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

"Terence's leadership of Crocs' #FindYourFun campaign has been a critical component of our strategic transformation plans for the future," said Gregg Ribatt, chief executive officer of Crocs. "As we look ahead to growing our presence in key markets in 2016 and beyond, we are excited to have Terence as our CMO, leading our efforts to tell the Crocs story creatively and share our vision for the company."

Reilly joined Crocs as senior director of America's marketing in 2013 and became vice president of global marketing in 2014. In that role, Reilly oversaw the evolution of Crocs' global brand and marketing efforts, including the development and launch of Crocs' largest marketing campaign to-date. The #FindYourFun campaign launched in May of this year to a global audience as a celebration of the brand's fun, unique style and comfort. Through out-of-home, television, social media and digital work, the campaign highlights the uniqueness of Crocs shoes, starting with its iconic clog, which launched the brand 13 years ago.

Prior to joining Crocs, Reilly served as vice president of marketing at Famous Footwear, where he led national marketing campaigns for the brand. Additionally, Reilly spent time as a marketing leader for Footaction USA, American Express and Prudential, where he was vice president of marketing.

"The Crocs brand is loved by millions of consumers around the globe, and I look forward to working alongside our talented leadership and marketing teams to continue to help consumers find their fun through our colorful, innovative and comfortable footwear," said Reilly. "Crocs' potential as an iconic leader in the footwear industry is boundless, and our marketing and communications efforts will continue to play a vital role in further growing the brand and business as we become the world's leading casual footwear brand."